Welsh Wool Company

As partners of the Welsh Wool Company, we believe in putting the farmer at the forefront, bringing balance to the supply chain of wool.

WWC is a micro Welsh wool merchant, who works with the most established manufacturers and woollen mills within Wales, and partners who support locality, sustainable design methods and use the most fashion forward technology, enhancing the diversity that wool has to offer. Supplying the textile and fashion industries to provide fully identifiable fibres, yarns go through British Wool's traceability scheme to ensure supply is 100% traceable, all the way back to farm fleece.

By using this scheme they are able to give the farmers premiums for their wool, celebrating pride in their flocks and establishing good relationships between growers and supply chains. They work with brands to establish their end product goals, being mindful of provenance, scale, traditional breeds, and acknowledging what Wales has to offer.

As their mission grows, so does the knowledge and interest into these breeds. They want to establish a supply chain supporting our Welsh breeds and farmers, developing a unique mix of fleeces to create an exceptional multi-purpose Welsh yarn.

As a limited edition piece, our Monkstone studio released a printed tee with the slogan “Choose Welsh Wool”, inviting wearers to join the conversation and show their support for the Welsh wool movement, celebrating the incredible and versatile natural fibre. The tee was designed by multidisciplinary studio Many Hands and printed by local screen printers at Old Eltons Supply Co. 10% of all sales went to The DPJ Foundation, a local charity supporting those in the agricultural sector with poor mental health by providing support, training and spreading awareness.